Straight from the Farm: How REKO Changed the Market
Keynote: Thomas Snellman
29. Oct 2026
18:30 - 19:30
- Location: Karl der Grosse
- Language: EN
- Translation: With wordly.ai in German - directly on your smartphone.
-
In Collaboration with:
Just over a decade ago, Thomas Snellman developed a simple yet powerful idea in Finland: a direct marketing system that connects producers and consumers without intermediaries. What began as a local initiative has since spread to numerous countries. In his keynote, Snellman explains why regional networks are essential for building resilient food systems. He tells the story of REKO, explores how the model grew into a successful grassroots movement, and shows how fair, direct food purchasing can become part of everyday life.
-
Thomas Snellman
Organic Farmer & Founder of REKO
Thomas Snellman has been managing an organic farm in western Finland for more than four decades and has long been committed to advancing organic agriculture. In 2013, he founded REKO, a direct marketing system that connects producers and consumers without intermediaries. Since then, the concept has spread to numerous countries. His work demonstrates how regional networks can strengthen trust and foster closer relationships between producers and consumers.
29. Oct 2026
18:30 - 19:30
- Location: Karl der Grosse
- Language: EN
- Translation: With wordly.ai in German - directly on your smartphone.
- In Collaboration with:
Just over a decade ago, Thomas Snellman developed a simple yet powerful idea in Finland: a direct marketing system that connects producers and consumers without intermediaries. What began as a local initiative has since spread to numerous countries. In his keynote, Snellman explains why regional networks are essential for building resilient food systems. He tells the story of REKO, explores how the model grew into a successful grassroots movement, and shows how fair, direct food purchasing can become part of everyday life.
-
Thomas Snellman
Organic Farmer & Founder of REKO
Thomas Snellman has been managing an organic farm in western Finland for more than four decades and has long been committed to advancing organic agriculture. In 2013, he founded REKO, a direct marketing system that connects producers and consumers without intermediaries. Since then, the concept has spread to numerous countries. His work demonstrates how regional networks can strengthen trust and foster closer relationships between producers and consumers.
