In this highly interactive workshop, communications expert Kerstin Plehwe joins Dr. Robert Graham to explore how effective storytelling can transform complex health and nutrition science into messages that resonate with consumers, patients, policymakers, and business leaders alike.
Combining expertise in strategic communication, culinary medicine, and behavioral science, they demonstrate practical techniques for building trust, motivating action, and creating meaningful conversations around health, sustainability, and the future of food.
Participants will gain valuable tools for communicating evidence-based nutrition in ways that engage audiences, influence decision-makers, and inspire lasting behavioral change.
Of special interest to nutrition and health professionals.
Kerstin Plehwe
President & CEO of PAN International
Entrepreneur, author, and international speaker. Following a career in business and politics, she now serves as Global CEO of PAN International, advocating for a diet that integrates health, prevention, and sustainability. Her mission is to raise awareness of nutrition as public health's most powerful - yet most underrated - tool.
Physician, Chef, Culinary Medicine Pioneer & Advocate
Dr. Robert Graham followed an unconventional path - becoming a physician first and later a professionally trained chef after recognizing that many chronic diseases could be prevented long before patients entered the healthcare system.
A Harvard-trained physician with expertise in Internal, Integrative, Functional and Lifestyle Medicine, he completed his Master of Public Health at the Harvard T.H. Chan School of Public Health and three fellowships at Harvard Medical School. Dr. Graham is widely recognized as one of the pioneers of Culinary Medicine. Through nearly two decades of clinical practice, education, and advocacy, he has championed a simple but transformative belief: food is one of the most powerful forms of medicine.
A lifelong advocate of “Food as Medicine,” Dr. Rob co-founded FRESH Medicine and FRESH MED U with his wife Julie to promote an integrative, “food-first” approach to health. FRESH stands for Food, Relaxation, Exercise, Sleep, and Happiness - the 5 ingredients in your recipe for health. Dr. Graham has spent more than two decades pioneering the integration of Food as Medicine into clinical practice. Dr. Rob has prescribed food as medicine, has taught thousands of healthcare professionals how to cook whole-food, mostly plant-based meals and in 2013 created the first edible rooftop garden at a NYC hospital, created “healthy” menus where he fed both patients and employees.
He has advised health systems, health plans, NGOs, policymakers, medically tailored meal programs, and digital health platforms focused on prevention, engagement, and value-based outcomes. Dr. Graham serves as the Inaugural Medical Director of Integrative Medicine and Optimal Health at Catholic Health, Chief Health Officer at Food is Medicine Market Place, and Chief Strategy Officer at CYGLERA, where he guides clinical strategy, partnerships, and scalable Lifestyle Medicine solutions.
His work demonstrates that the future of healthcare begins not only in hospitals and clinics, but also in our farms, kitchens, and communities.
